As a business owner or marketer, the decision between a commercial and a promo hinges on your specific objectives. If the goal is to create awareness for your business, product, service, or an ongoing sale, a promo is often the preferred choice. Its informal nature and flexibility make it an effective tool for engaging audiences on digital platforms. Conversely, if the aim is to present a polished, curated video that serves as a definitive representation of your brand, a commercial is the route to take. The controlled environment, meticulous planning, and high production values associated with commercials contribute to a visually appealing and impactful end product.